Rise
We Didn’t Retire.
We Rose.
Sourdough shaped at 4 a.m. by the same hands that once ran boardrooms, operating theaters, and classrooms. This is what building something feels like.
Est.
2019
Bakes weekly
600+
Start time
4 a.m.
Careers before
5+
They Traded Briefcases
for Bench Scrapers.
Each founder card is a career, a calling, and a signature bake. The best things they ever made came after sixty.
Margaret Osei
Age 72
Signature Bake
Olive & Rosemary Sourdough
Open crumb, 72-hour cold ferment, finished with Castelvetrano olives and fresh rosemary.
“Precision doesn't retire. It just finds better ingredients.”
Bernard Nakamura
Age 68
Signature Bake
Kouign-Amann
Caramelized Breton pastry with salted butter layers. Forty-seven folds, no shortcuts.
“I argued cases in federal court. Now I argue about lamination.”
Claudette Moreau
Age 70
Signature Bake
Cardamom Morning Bun
Rolled in cardamom sugar, filled with orange zest cream. Regulars set alarms for these.
“I ran a school. I still run the 4 a.m. shift — nobody argues with me.”
— and every morning, they’re still here at 4 a.m. —
What’s Coming Out
of the Oven Today.
Everything changes with the season. Nothing is made twice without intention.
Olive & Rosemary Sourdough
72-hour cold ferment · Castelvetrano olives · whole loaf
Olive & Rosemary Sourdough
72-hour cold ferment · Castelvetrano olives · whole loaf
Kouign-Amann
Breton caramelized pastry · 47 lamination folds · salted
Kouign-Amann
Breton caramelized pastry · 47 lamination folds · salted
Cardamom Morning Bun
Orange zest cream · rolled in cardamom sugar
Cardamom Morning Bun
Orange zest cream · rolled in cardamom sugar
Lattice Cherry Pie
Sour cherry filling · all-butter crust · still bubbling
Lattice Cherry Pie
Sour cherry filling · all-butter crust · still bubbling
Brown Butter Financier
Almond flour · beurre noisette · raspberry center
Brown Butter Financier
Almond flour · beurre noisette · raspberry center
Seeded Rye Loaf
Caraway · fennel · sunflower · 30% rye blend
Seeded Rye Loaf
Caraway · fennel · sunflower · 30% rye blend
Available Tuesday – Sunday · Doors open 7 a.m. · We sell out most days.
Never Miss a Bake — SubscribePeel Back the Tissue Paper.
Choose Your Layer.
Like opening a curated bakery box — each tier reveals something more intimate, more handcrafted, more delicious than the last.
Weekly Box
The neighborhood regular
- 1 full sourdough loaf
- 4 seasonal pastries
- Weekly email with bake notes
- Early access to limited drops
- Handwritten recipe card
- Seasonal wildcard pastry
- Founder's personal note
Founder's Select
The gift that says I see you
- 1 full sourdough loaf
- 4 seasonal pastries
- Weekly email with bake notes
- Early access to limited drops
- Handwritten recipe card
- Seasonal wildcard pastry
- Founder's personal note
Office Box
For teams that deserve better
- 3 sourdough loaves
- 16 assorted pastries
- Branded order card
- Priority Tuesday delivery
- Handwritten recipe card
- Seasonal wildcard pastry
- Founder's personal note
600+
boxes delivered weekly
94%
renewal rate
4 a.m.
every single morning
“The handwritten note made me cry a little.”
— Rachel T., subscriber
What’s Inside Founder’s Select
- 🍞Full sourdough loaf + 4 seasonal pastries
- 🃏Handwritten recipe card from a founder
- 🎲Seasonal wildcard pastry (surprise every week)
- ⚡First access to limited drops & collaborations
- ✍️Founder's personal note tucked inside
Add the
Founder’s Touch.
Already a subscriber? Upgrade in 30 seconds. Three fields. The warm photos and founder stories have already done the convincing.
No new account needed. Change or cancel anytime. First upgraded box ships next Tuesday.